Tuesday 19 September 2017

Tencent, Alibaba now dominate online food delivery space in China

Tencent, Chinese firm Tencent

Last month, Baidu sold its O2O food delivery service, Baidu Waimai, to Ele.me. This means that now, the Alibaba-backed Ele.me and Tencent-backed Meituan dominate the space.

This deal speaks volumes about the state of Chinese internet in 2017. Here are the three big trends:

Convergence is continuing

China’s internet giants- Alibaba, Tencent, and Baidu- are continuing to move into each others’ spaces. This is a big change from a few years ago when Tencent mostly stayed in gaming and messaging, Alibaba in e-commerce, and Baidu in search.

As Alibaba and Tencent now dwarf Baidu in market cap, the latter’s exit from food delivery implies that it’s tired of being caught between much larger competitors.

China-specific solutions weigh more

The Chinese O2O food delivery trend created an army of delivery people on scooters. They race around streets, alleys, parks, and sidewalks and congregate outside storefronts and subways.

What all of these have in common is that they all offer China-specific solutions.

The Chinese market is so big that creative solutions in small niches can mean big businesses.
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