Dish TV would retain both the brands to leverage their strengths and is looking at benefits worth Rs 5 billion (Rs 500 crore) from synergies in the first year itself, Dish TV Group CEO Anil Dua told PTI.
While Dish TV would look to enhance penetration in south India, where Videocon d2h has a strong presence, the latter would look to do the same in east India, he said.
The merger has given the company "more financial strength to do many more things", he added.
Dua said Dish TV will step up investments and make both the brands stronger.
According to Dish TV CFO Rajeev K Dalmia, before the merger Dish TV was investing around Rs 7 billion (Rs 700 crore) every year on set top boxes and incurring other costs as capex.
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