The company came up with a policy that puts news publishers in the same category as political publishers for the purposes of its new ad-transparency efforts. Facebook told media organisations they would have to verify their identities and have any ads promoting stories about politics placed in a public database, just like political campaigns would.
Within hours of a Bloomberg News report on the initiative and criticism from news organisations, Facebook decided to rethink its plan. It no longer has a clear solution for transparency around ads that promote news stories about politics, according to a person familiar with the matter.
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