Thursday 19 July 2018

Can India drive Apple towards world's 1st trillion dollar company?

Apple, iPhone X, iPhones

At nearly $940 billion, Apple is certainly well on the way to becoming the world's first trillion dollar company — and the feat could be achieved as early as the end of this year with upcoming iPhone launches. The tech giant crossed the $900 billion market capitalisation mark in November last year following the launch of its "super premium" iPhone X and, according to CEO Tim Cook, in India,"we set a new first-half record" as Apple reported record results for the first quarter of 2018. However, in India -- the world's third-largest smartphone market -- the Cupertino-based iPhone maker has not crossed sales of 2-3 per cent despite arriving in the country almost a decade back. Trying hard to make inroads, the company is currently going through an overhaul under Michel Coulomb, the new head of the India operations who took over from Sanjay Kaul in December last year. The iPhone maker is also seeking tax relief and other incentives from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is reportedly being evaluated.

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