The move comes after Facebook also increased anti-harassment measures, following a survey which said young victims of online abuse feel social media firms aren't doing enough to fight the problem.
Instagram chief Adam Mosseri Tuesday said artificial intelligence is being used to detect signs of bullying and then automatically flag content for review by staff from the image-oriented social network.
"This change will help us identify and remove significantly more bullying," Mosseri said in a blog post. "
It's a crucial next step since many people who experience or observe bullying don't report it." Rolling the technology out across the entire social network is expected to take a few weeks.
In another move, a filter that enables Instagram users to detect and hide bullying remarks from Instagram feeds or profiles was extended to comments on live videos, according to Mosseri.
In the spirit of inspiring people to be nice to one another, Instagram also added a camera effect which can be used to adorn images with hearts or the word "kindness" in a variety of languages.
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