ARPUs are expected to bottom out gradually in the September quarter. However, for the quarter, telcos would have to bear the brunt of higher foreign exchange costs, diesel price uncertainties as well as strong competition from some of Jio’s recent offerings.
In the June quarter, ARPU declined by 8.8 per cent for Airtel (Rs 105), 4.8 per cent for Idea (Rs 100), 3.3 per cent for Vodafone (Rs 102) and 1.9 per cent for Reliance Jio (Rs 135), respectively, on a quarter-on-quarter (QoQ) basis.
“Given that this plan involves the exchange of the customer’s old feature-phone for JioPhone, it also means that spend on the incumbent SIM goes straight down to zero. Impact on the incumbents will likely increase from 3Q as the impact in 2Q was limited to less than half a quarter,” said Rohita Chordia, research analyst, Kotak Institutional Equities, in a report.
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