These selfies perfectly suited Warhol’s vision of the pop art era of the late 1950s and 1960s – they are quintessentially all-American, democratic and mechanical. Though photobooth pictures could not go viral like social media pictures can now, the use of a photobooth to make art was, in 1963, fiercely innovative and added to the aura of a technical invention that surrounded Warhol, just like it surrounds selfies and social media now.
Selfies are the holy grail of social media: self-portraying photographs that are posted on a social networking site and tell stories that aim to engage large numbers of people. Our latest research has revealed three things that can help you to take pictures that are worth – if not millions of pounds – at least a thousand words, and without you having to risk your life for them.
Our team conducted three experiments online with workers from Amazon Mechanical Turk which crowdsources expertise in a range of fields, one with students on computers in our university laboratory, and one corpus analysis – a method of looking at a body of evidence collectively – with independent coders. To determine exactly what people engage with when they look at pictures online, we showed participants different images. They rated these pictures on a number of photographic elements: point of view, content, “artsiness” and the like. They also indicated how likely they were to comment on the pictures if they saw them on social media.
These studies made it possible to isolate the things that cause people to stop caring about an online image – and to find pictures that engage them. Not only that, but they also helped to determine the sort of pictures on which people are most likely to comment. So here are three things that enthusiastic selfie-portrait artists need to know.
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