After 4 years, Orkut founder to launch 'Hello' social network app in India

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A new social networking platform 'hello', set up by the founder of the once-popular Orkut, has announced its entry into the Indian market amid the controversy surrounding user data breach at Facebook.

hello has been set up by Orkut Buyukkokten, who was the founder of Orkut that once was a leading social networking site in India and Brazil. Interestingly, Orkut shut down its services in 2014, having lost its sheen to rivals like Facebook.

"If you look at social media today, it has isolated people instead of bringing them closer. It has become more about broadcasting than sharing. We need a fresh start. Hello is built around interest-based communities where users with same interests can connect, leading to true connections," Buyukkokten said.

He added that with hello, the aim is to create positive, meaningful, authentic connections and sustained social engagement.