Manpasand Beverages, makers of Mango Sip fruit drink, plans to expand aggressively across India and abroad and also enhance its production capacity, after stitching an ambitious distribution pact with Parle Products for the domestic market. "Besides expansion across the country, we are also looking to expand into other countries including those served by global beverage giants as consumers globally are shifting to health-focussed beverages and the market is growing exponentially," the company's Chairman and Managing Director Dhirendra Singh said. Asked about whether the company was in a position to take on global giants like Coca-Cola and PepsiCo which have also been betting big on the juice market, Singh said, "We welcome competition and are confident of facing the same. "We understand the preferences and aspirations of rural consumer way better than the competition and are confident of offering new products as per the regional tastes."
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