Rupert Murdoch's Fox beats Comcast bid with $32.5 bn offer for Sky

Rupert Murdoch's 21st Century Fox said it had agreed to buy Britain's Sky in a deal valuing the pay-TV group at $32.5 billion, trumping a rival offer from US group Comcast.

The battle for Britain's leading pay-TV group reflects major shifts in the global entertainment industry as the world's biggest media giants battle each other for multi-billion dollar deals to be able to compete with Netflix and Amazon.

Fox, which owns 39 per cent of Sky and is due to gain British regulatory clearance for the deal this week, upped its offer to 14 pounds per share, from its earlier 10.75 pounds per share.

The agreed price represents an 82 per cent premium to Sky's shares in December 2016, before it struck its original deal to buy Sky, and a multiple of 21 times 2017 earnings per share.

Murdoch's Fox said the performance of Sky since December 2016, including the renewal of the right to show English Premier League matches at a lower price than expected, justified its higher offer.