HMD gets iconic Nokia PureView trademark: Camera-centric phone in offing?

HMD Global, the Finnish mobile phone manufacturer behind the Nokia-branded devices, has acquired the rights to use the PureView trademark, according to a report by technology portal GSMArena, which has cited a listing of the European Intellectual Property Office (EUIPO). This could mean that the Finnish company might be working on a camera-centric flagship smartphone that could resurrect Nokia’s PureView series.

In retrospect, the PureView was once a trademark of Nokia’s camera-centric smartphones. In 2012, the Finnish company introduced the Nokia 808 PureView smartphone with a mammoth 41-megapixel primary camera, coupled with several industry first camera-centric features such as optical image stabilisation, ND filter, mechanical shutter, bright Xenon flash and ability to save photos in RAW format. These features revolutionised the smartphone industry and marked the beginning of camera-centric smartphones. This was followed by other smartphone brands such as Samsung, Sony and HTC.