Soon, your kirana shopkeeper can help you shop online with Amazon Easy

Amazon Easy, an India-specific innovation where customers not so familiar or comfortable with doing online shopping on their own are assisted in doing so by a trained storekeeper in their neighbourhood, has been formally rolled out in five districts of Andhra Pradesh and Telangana by the American e-commerce company on Tuesday.

Amazon has been working on the store partner model to enable online shopping in small towns and cities since 2015 under the code name Project Udaan. Now, it is planning to bring all the existing 14,000 partner stores across 21 states under the brand Amazon Easy by the middle of next year.

"This is in a way getting ready for the next wave of online customers who are going to be very different from the present 100 million online customers in India," Kishore Thota, director (customer experience and marketing) at Amazon India, said, while announcing the launch of Amazon Easy at 200-plus stores in two Telugu speaking states.