Indian men outnumber women online shoppers by over three to one: Report

Indian millennials might have taken to e-commerce in a big way, with around 35 per cent of all online transactions being driven by this one age group, but it's still their older siblings or parents that are making the large purchases online.

According to the latest report from WATConsult, the ride-hailing sector sees the highest number of transactions per month compared to any other e-commerce category, but travel and electronics were by far the two biggest categories with respect to money being spent.

The gender gap in online average ticket size between men (Rs 1,865) and women (Rs 1,818) is very similar, but what is striking is that men outnumber women online shoppers by over three to one. Interestingly, while every other category has a smaller share of female spenders, in the range of 20 per cent, home decor category witnesses over 40 per cent female shoppers.

How long before a person 'clicks' purchase for an item added to their cart?

E-commerce companies in India burning money is now a well-known concept. Despite offering massive discounts and deals, these firms face a huge challenge in getting

customers to complete purchases after placing items into their shopping carts.

A study on consumer propensity done by enterprise software company SAP found that 56 per cent of Indians shopping online ‘ditch’ items placed in their shopping carts and never end up purchasing them.

Out of the 1,000 people surveyed, the company found that 45 per cent of them did not have any intent to purchase those products placed in their cart, 54 per cent of them were at some point put off the plan because of the higher than expected shipping charges, while 42 per cent faced issues of out-of-stock.

Soon, your kirana shopkeeper can help you shop online with Amazon Easy

Amazon Easy, an India-specific innovation where customers not so familiar or comfortable with doing online shopping on their own are assisted in doing so by a trained storekeeper in their neighbourhood, has been formally rolled out in five districts of Andhra Pradesh and Telangana by the American e-commerce company on Tuesday.

Amazon has been working on the store partner model to enable online shopping in small towns and cities since 2015 under the code name Project Udaan. Now, it is planning to bring all the existing 14,000 partner stores across 21 states under the brand Amazon Easy by the middle of next year.

"This is in a way getting ready for the next wave of online customers who are going to be very different from the present 100 million online customers in India," Kishore Thota, director (customer experience and marketing) at Amazon India, said, while announcing the launch of Amazon Easy at 200-plus stores in two Telugu speaking states.