Sun TV to launch new GEC, plans to increase market share in home market

Kalanithi Maran-promoted Sun TV Network Ltd, regional television major of South India, is looking to gain more market share in GEC (General Entertainment Category) segment in Tamil Nadu in the next few months with the rebranding and relaunch of its niche channel Sun Life, starting October 7, 2018.

The launch is expected to help Sun TV Network Ltd ring-fence itself from recent forays by rivals such as Zee, Star and Colors, who have created a totally new market catering to the youth and metro audiences led by shows such as Big Boss.

Sun Life currently offers classic Tamil movies and songs for viewers that have a preference for retro classics. This will now be repositioned during the prime time hours ( from 8 pm till late night ) into a second Tamil GEC to attract the urban audience in the age group of 18 to 35 years. However, since Sun Life has a loyal and well-entrenched set of viewers, it will also retain its original character during off-prime time hours when it will beam blockbusters of yesteryears and continue to play hits of the bygone era.