Chinese e-commerce giant Alibaba on Wednesday said that it had purchased leading Pakistani online retailer Daraz, continuing its overseas expansion by gaining a foothold in the growing South Asian consumer market.
The move came after Alibaba announced in March a doubling of its investment in Southeast Asian e-commerce firm Lazada.
China is seeking closer economic ties with Asian neighbours including Pakistan through its Belt and Road initiative, a strategy to increase trade links that is led primarily by infrastructure projects.
Daraz, founded in 2012, was purchased from Rocket Internet, a Berlin-based incubator of online startups.
Its key markets are Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal, claiming 30,000 sellers and 500 brands on its platform, according to a statement by Alibaba.