The 1 trillion yuan ($151.5 billion) short-term, unsecured lending sector, known as "cash loan" in China, has been accused of charging exorbitant interest rates and violent debt collection practices.
In Friday's warning letter, the Internet Finance Association, a government-backed industry group, said the unqualified microlenders are disrupting economic and social orders and must stop lending immediately.
"Some institutions are not qualified to issue loans but have used false promotion to attract clients, conduct violent debt collection, and charge extremely high interest rates and fees, causing financial risks and social problems in some regions," it said in the letter released on its website.
Qualified lending institutions should also increase self-discipline, charge interest rates at a reasonable level, and increase information disclosure, the association added.
The companies are not allowed to conduct violent debt collection or harass unrelated people, it said.
China has started to take steps to rein in the loosely regulated lending market.
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