A 1.7 percent rise in Johnson & Johnson and a 5 percent jump in Boston Scientific helped the S&P health sector gain 0.7 percent.
A handful of retailers including Target, Kohl's Corp and Lululemon Athletica have already reported solid rise in same-store sales for the holiday period and raised their profit forecasts for the fourth quarter.
At 9:41 a.m. ET (1441 GMT), the Dow Jones Industrial Average was up 66.68 points, or 0.26 percent, at 25,349.68 and the S&P 500 was up 5 points, or 0.18 percent, at 2,752.71.
The Nasdaq Composite was up 4.08 points, or 0.06 percent, at 7,161.47.
"We are looking at a quiet day, with no major news. But investors are starting to prepare for the next round of earnings that could keep the market on fire," said Andre Bakhos, managing director at New Vines Capital LLC in Bernardsville, New Jersey.
"People are going to look for what is going to create opportunity for more money to flow into equity."
Investors are waiting for the start of the quarterly earnings season for more readings on the impact of recent tax cuts and profit forecasts.
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