Inevitably, Alibaba's biggest impact across Southeast Asia is in online shopping. While the region's main markets are just a fraction of China's $1.2 trillion online spending power -- Indonesia, for instance, is just $8.2 billion -- the company has growth potential in mind.
Alibaba has used a multi-pronged strategy in Southeast Asia, supporting a string of acquisitions, starting 2013, with a push into online financial services through its Ant Financial subsidiary.
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