The California Supreme Court voted Wednesday, without comment, to let stand a lower court’s January ruling that the Match Group Inc. unit’s age-based discount for its premium service violates the state’s civil rights law.
The case was brought by a man who complained that it’s unfair for Tinder Plus to charge $19.99 a month to people over 30 and only $9.99 or $14.99 for younger people.
A trial judge dismissed the claims, saying the age-based pricing didn’t constitute discrimination because it was based on market testing showing that younger users are more budget-constrained. But a three-judge appeals panel in Los Angeles revived the class-action case, concluding that the pricing model “employs an arbitrary, class-based generalization about older users’ incomes as a basis for charging them more than younger users.”
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