The average time spent by women watching the tournament has also grown – from 31.07 minutes in 2017 to 33.09 minutes now, an increase of seven per cent.
The top markets for female viewership this year remain the same as last year – Maharashtra, Andhra Pradesh/Telangana and Karnataka, in that order. The viewership is, however, more heavily skewed towards the urban markets this season. Fifty-nine per cent of the female viewership is coming from urban markets this season, against 56 per cent in 2017.
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