70% smartphone users in India switched brands in Q2; Xiaomi biggest gainer

More than 70 per cent of smartphone users in India switched brands in the second quarter of this year, befitting Chinese smartphone maker Xiaomi the most which sold nearly 37 per cent of the phones that were replaced, according a CyberMedia Research (CMR) report on Wednesday.

Xiaomi was followed by Vivo (17.8 per cent), Oppo (16.3), itel (6.7 per cent) and Huawei's Honor (4.5 per cent), according to the first edition of the CMR "India Smartphone Movement" report.

During the period, the fastest depleting brands in the category were Micromax (41.2 per cent), Intex (11.6 per cent), HTC (5.5 per cent), Karbonn (5.3 per cent) and Gionee (4.7 per cent), the findings showed.

"Customer stickiness is the paramount concern thathomegrownn brands need to address immediately," said Kanika Jain, Manager, New Initiatives, CMR.