Showing posts with label BIG DATA. Show all posts
Showing posts with label BIG DATA. Show all posts

Tuesday, 4 July 2017

Google may get access to genomic patient data - why we should worry

Artificial intelligence

Artificial intelligence is already being put to use in the NHS, with Google’s AI firm DeepMind providing technology to help monitor patients. Now I have discovered that Google has met with Genomic England – a company set up by the Department of Health to deliver the 100,000 Genomes Project – to discuss whether DeepMind could get involved.

If this were to happen, it could help bring down costs and speed up genetic sequencing – potentially helping the science to flourish. But what are the risks of letting a private company have access to sensitive genetic data?

Genomic sequencing has huge potential – it could hold the key to improving our understanding of a range of diseases, including cancer, and eventually help find treatments for them. The 100,000 Genomes Project was set up by the government to sequence genomes of 100,000 people. And it won’t stop there. A new report from the UK’s chief medical officer, Sally Davies, is calling for an expansion of the project.

However, a statement by the Department of Health in response to a freedom of information (FoI) request I made in February reveals this decision has already been made. The department said in this response that the project will be integrated into a single national genomic database. The purpose of this will be to support “care and research, and the acceleration of industrial usage”. Though it will “inevitably exceed the original 100,000 genomes, we do not anticipate that there will be a set target for how many genomes it should contain”, the statement reads.

The costs of sequencing the genome on a national scale are prohibitive. The first human genome was sequenced at a cost of US$3 billion. However, almost two decades later, Illumina, which is responsible for the sequencing side of the 100,000 Genomes Project, produced the first “$1,000 genome” – a staggering reduction in cost. Applying machine learning to genomics – that is, general artificial intelligence – has the potential to significantly reduce the costs further. By building a neural network, these algorithms can interpret huge amounts of genetic, health, and environmental data to predict a persons health status, such as their level of risk of heart attack.
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Sunday, 19 March 2017

Embracing the bots: How direct to consumer advertising is about to change

Chatbots, Artificial Intelligence, Advertisement

LATEST NEWS - The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we’re taking a look at how the industry is being reshaped.

Soon, advanced computers won’t just be driving you to work, they’ll be selling you stuff as well. We can already see this in the form of chatbots.

Chatbots are artificially intelligent pieces of software, capable of maintaining a conversation with a human. While they aren’t perfect yet, they have markedly improved in recent years, leading some to claim 2017 will be the year that we finally see mass adoption.

Chatbots can already do some incredible things, such as operating a medical helpline, helping you plan your vacation, and even talking with you when you can’t sleep.

In the world of advertising, this represents a huge step. Chatbots are personalised, to the point, and all knowing, thanks to consumer tracking, big data, and machine learning. With the likes of Facebook jumping aboard, all of this is right in your pocket.

The rise of chatbots

According to American research firm Gartner, 85% of customer interactions will be managed without a human by 2020. Given this, businesses are beginning to invest and experiment in the space. Their bots have the capacity to do a great many things - provide personalised support for many customers at once (not just VIPs), recommend products and services, and assist during and after a sale. All without the need for humans.

The strength of bots is their ability to have tailored conversations, give personalised offers, and offer convenient purchases. Armed with data and serious computing, they can analyse patterns in our speech to decide when and what to advertise. They can also increase engagement and bring your brand personality to life.

In addition to all of that, bots are novel and a little bit human. This means we are less likely to get distracted than we would be with other digital options, like banner ads. (READ MORE)