Panasonic launches AI-based Eluga Ray Max, Eluga Ray X in India

Aiming to give users a simplified and an enhanced user experience, Panasonic India on Monday launched two new smartphones -- Eluga Ray Max and Eluga Ray X -- that are equipped with "Arbo" -- the company's in-house developed artificial intelligence (AI)-based virtual assistant.

The smartphones are exclusively available on Flipkart. While Eluga Ray Max is priced at Rs 11,499 for 32GB variant and Rs 12,499 for 64GB variant, Eluga Ray X is available for Rs 8,999.

"With the launch of our first AI-enabled smartphones, we are now expanding our product offerings which will help empower our consumer base and assist them in performing tasks in a smarter way," Manish Sharma, President and CEO, Panasonic India and South Asia, and Executive Officer, Panasonic Corporation, told reporters here.

The virtual assistant is a self-learning technology that understands the user behaviour and then maps their daily activities for them accordingly.

"AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry," Sharma added. (READ MORE)

Panasonic to launch 'intelligent' smartphones on March 27 in India

In a bid to provide great experiences to consumers, Panasonic India is set to launch two smart intelligence-based smartphones on March 27 in the country.

The company on Friday sent out media invite for the event that reads "a new conversation around smartphones intelligence is about to begin, #ArboIsHere."

"Arbo" will be a smart intelligence-based feature. Whether it is a digital assistant or an artificial robot is not yet clear.

Earlier this month, the company launched two new smartphones in its Eluga series -- Eluga Pulse X and Eluga Pulse -- at Rs 10,990 and Rs 9,690, respectively.

The devices come with 4G/VoLTE connectivity and pack a powerful 1.25 GHz quad core processor with a 3GB RAM for Eluga Pulse X and 2GB RAM for Eluga Pulse. (READ MORE)