Alphabet Inc's Google routinely fields product queries from millions of shoppers. Now, it wants to take a cut of their purchases, too.
The US technology company is teaming up with retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta Beauty Inc.
Under a new program, retailers can list their products on Google Search, as well as on the Google Express shopping service, and Google Assistant on mobile phones and voice devices.
In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase, which is different from payments that retailers make to place ads on Google platforms.
The listings will appear under sponsored shopping results and will not affect regular search results on Google, the company said.
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