Tuesday, 14 August 2018

How Chinese manufacturers dominate price conscious Indian smartphone market

Xiaomi, Vivo, Oppo, Honor, OnePlus, smartphones

While different reports are stating different companies as India’s leading smartphone manufacturer, there is one common underlying element that these reports highlight i.e. the Chinese brands continue to dominate the country’s smartphone market. According to market analysis reports by IDC and Counterpoint for second quarter of this year, brands like Xiaomi, Vivo and Oppo continues to be in the list of top five smartphone brands in the country. Not just that, other brands such as Huawei’s Honor and OnePlus have also shown staggering growth in a price conscious India’s smartphone market.

According to IDC report, Xiaomi continues to lead the India’s smartphone market, beating the South Korean electronics giant Samsung in second quarter this year. However, a recent report by Counterpoint shows a contradicting view. According to Counterpoint, Samsung regained the smartphone leadership title in the second quarter of this year. Though it is complex to comprehend which brand rules the country’s smartphone market, it is note that both reports highlight that Xiaomi shipments grew around 100 per cent year-over-year.

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