How Chinese manufacturers dominate price conscious Indian smartphone market

While different reports are stating different companies as India’s leading smartphone manufacturer, there is one common underlying element that these reports highlight i.e. the Chinese brands continue to dominate the country’s smartphone market. According to market analysis reports by IDC and Counterpoint for second quarter of this year, brands like Xiaomi, Vivo and Oppo continues to be in the list of top five smartphone brands in the country. Not just that, other brands such as Huawei’s Honor and OnePlus have also shown staggering growth in a price conscious India’s smartphone market.

According to IDC report, Xiaomi continues to lead the India’s smartphone market, beating the South Korean electronics giant Samsung in second quarter this year. However, a recent report by Counterpoint shows a contradicting view. According to Counterpoint, Samsung regained the smartphone leadership title in the second quarter of this year. Though it is complex to comprehend which brand rules the country’s smartphone market, it is note that both reports highlight that Xiaomi shipments grew around 100 per cent year-over-year.

OnePlus shows Apple how to become the India's top smartphone seller

India is arguably the world’s toughest smartphone market — just ask Apple. Yet Chinese manufacturer OnePlus has found a path to success in the country of 1.3 billion.

As Pete Lau, OnePlus’s co-founder and chief executive officer, describes it, OnePlus targeted younger users with stylish and affordable Android-based phones. Rather than plastering shops with ads, student ambassadors promote the Shenzhen-based company’s products. OnePlus also sponsors cricket games, breaking a no-advertising pledge it has in other places.

Thanks to those efforts, OnePlus commanded 40 per cent of India’s premium smartphone market in June, compared with zero when it arrived in 2014, according to Counterpoint Research, which defines the segment as one where devices cost Rs 30,000 ($435) or more. OnePlus is ahead of Samsung Electronics Co., which has a 34 per cent share, and Apple Inc.’s 14 per cent. Long term, Lau is betting that he’ll be able to outrun rivals at the top end of the world’s fastest-growing smartphone market.