Amazon bets on smaller cities, big brands for Great Indian Festival sale

E-commerce major Amazon is confident of clocking strong growth this festive season in India, driven by availability of large selection of products and big brands as well as new customers coming onto its platform, especially from tier II and III towns.
Amazon India, which competes head-on with rival Flipkart, will kick off its festive sale from October 10-15, lining up new launches across various categories and dishing out discount offers to woo Indian shoppers. Walmart-backed Flipkart will host its 'The Big Billion Days' (TBBD) festive sale from October 10-14.
"Each festive sale (Great Indian Festival) has been bigger than the previous one. We feel confident because we have new customers coming in. More than 70 per cent of new customers are expected to come from tier II and III towns," Amazon India Vice President (Category Management) Manish Tiwary told PTI.