The facility, called Amazon Pay EMI, provides instant financing options for up to Rs 60,000 at low-interest rates to customers who may not yet have access to a credit card.
The move has been made to attract moare customers, especially ahead of the festive season when the traffic at e-commerce website is usually high.
The company has partnered with digital lending startup Capital Float to design and enable Amazon Pay EMI.
Currently, this is an invite-only program and customers will have to complete a two-step registration process to check the credit limit.
Customers without access to credit, often find it difficult to afford high-value purchases and go through the hassle of saving up or delaying their purchase, can now fulfil their shopping aspirations during the upcoming festival season, a statement by the company said.
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