Flipkart acquires Upstream Commerce to optimise pricing of products

Walmart-backed e-commerce marketplace Flipkart has acquired Israeli-based Upstream Commerce for an undisclosed amount as it looks to further optimise the pricing of products on its platform to better compete with rival Amazon.

Upstream Commerce is a retail price optimisation platform that tracks prices and availability of products across several retailers including Walmart, Amazon, Barnes&Noble and Costco to give its customers real time insights that help them be more competitive.

“They’ve been around for years and serve multiple e-commerce customers around the world. Their focus will shift a lot towards Flipkart, but will continue to serve their other customers as well,” said Anil Goteti, Vice President and Head of the Flipkart Marketplace and 2GUD.