Concor's '45/90' free storage offer not a market disruptor, say competitors

Many believe it is the Jio moment in container logistic business with market leader Container Corporation of India's (Concor) announcing what it calls a 45/90 model. The railway subsidiary on September 1 came out with an aggressive marketing offer that gives 45-day free storage for loaded containers and 90-day free storage for empty ones to its customers.

Almost a month into the new scheme, the company expects the move to be a catalyst in its plan to double its turnover from Rs 61.67 billion in 2017-18 to Rs 120 billion by 2021.

"We want to ensure ease of doing business for all our consumers. With this, we will be providing the same consumer experience across the country. This is expected to increase our market share to around 80 per cent soon,” V Kalyana Rama, Chairman and Managing Director of Concor told Business Standard.

Industry players are, however, of the view that the move won't be a big disruptor as some other players are already offering such deals