To step up its engagement with start-ups, Microsoft plans to push its Cloud platform Azure across the world. The start-ups will get access to the technology giant’s vast sales, mentorship, and advisory support, which will cut down expenses they would have made in setting up own sales engine in markets they target.
According to its renewed strategy, the Redmond-headquartered company will work only with technology start-ups that are into business to business (B2B) space and have reached a certain level of maturity with a clear objective and revenue stream, and are backed by investors.
Microsoft is launching this programme across eight cities — Bengaluru, Seattle, Berlin, London, Beijing, Shanghai, Tel Aviv, and Sydney.
One of the criterion to be part of the company’s ‘Scale-Up’ programme is that a start-up should have at least raised series A funding, and must be generating revenues. This is a huge shift from the company’s strategy wherein it was working with entrepreneurs even during the ideation stage, through its ‘accelerator’ programme.
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