Showing posts with label BOOKS. Show all posts
Showing posts with label BOOKS. Show all posts

Tuesday, 21 August 2018

Why it matters that teens are reading less & focusing more on social media

stack of books

Most of us spend much more time with digital media than we did a decade ago. But today’s teens have come of age with smartphones in their pockets. Compared to teens a couple of decades ago, the way they interact with traditional media like books and movies is fundamentally different.

My co-authors and I analyzed nationally representative surveys of over one million U. S. teens collected since 1976 and discovered an almost seismic shift in how teens are spending their free time.

Increasingly, books seem to be gathering dust.
It’s all about the screens

By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities; if other digital media activities were included, that estimate would surely rise.

Teens didn’t always spend that much time with digital media. Online time has doubled since 2006, and social media use moved from a periodic activity to a daily one. By 2016, nearly nine out of 10 12th-grade girls said they visited social media sites every day.

Sunday, 25 June 2017

Harry Potter at 20: What makes JK Rowling's creation a money making machine

Potter

'The wand chooses the wizard, Mr Potter," said Garrick Ollivander to Harry Potter when he visited Ollivanders (makers of fine wands, since 382 BC) for the first time in 1997. Twenty years later, in 2017, a kid does not need to wait for Hagrid to arrive and take him or her to Diagon Alley to purchase their first wands. He or she only needs to pester their parents for it and they can buy it for them, off Amazon. Even an Elder Wand replica can be bought for Rs 1,500. Should a Gryffindor scarf or Hogwarts robes or even a Sorting Hat interest you, they can be easily bought on the internet.

JK Rowling's manuscript had been rejected by eight publishers before Bloomsbury Publishing offered her an advance of £ 2,500 for Harry Potter and the Philosopher's Stone, the first in the series of seven books. The story goes that Rowling had written the book sitting in cafes in Edinburgh where she was living with her daughter, on benefits. Bloomsbury itself couldn't have known that the book it was publishing would transform not only the company but publishing as an industry.

Established in 1986 by Nigel Newton, Bloomsbury had a turnover of £11 million in 1995 which rose to £14 m in 1997 but thanks to Rowling's books rose to £21 m in 1999. In just two more years, it went up to £61 m in 2001, crossing a £100 m in 2005. It helped establish Bloomsbury as the most important publisher in the children's books category. Scholastic Press, an American publisher bought the American rights for $ 105,000 in 1998, by which time the first two books had been published in the UK. The seven Harry Potter books (excluding the spin-offs) have so far, sold more than half a billion books in 73 languages globally.