Tuesday 19 June 2018

Amid damp sales, Starbucks to shut 150 cafes in US, launch cold drinks

starbucks, coffee

Starbucks Corp forecast on Tuesday slower sales growth than Wall Street expected this quarter and plans to close about 150 US cafes next fiscal year to boost performance, sending its shares down 2 per cent after hours. The world's largest coffee chain is facing competition both from upscale coffee houses and lower-priced fast-food chains like McDonald's Corp and Dunkin' Donuts. It has missed analysts' estimates for same-store sales in the US-dominated Americas region in five of the last six quarters. The company anticipates lower net new store growth in the United States for fiscal 2019 and said it would address rapidly changing consumer preferences by introducing new cold drinks like a mango dragon fruit beverage and focusing on growing health and wellness trends. Starbucks' Executive Chairman and co-founder Howard Schultz said earlier this month that he is stepping away from the company on June 26, ending an era. In April, Schultz worked closely alongside Chief Executive Kevin Johnson to help limit damage to the company's image after a racial profiling incident involving the arrest of two black men in a Philadelphia store.

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