Microsoft has entered into a strategic partnership with ad tech company InMobi, in a calculated move to acquire a handsome customer base for its Azure cloud business in India. Announced on Tuesday, the deal will see InMobi using Microsoft Azure as its preferred cloud provider. The ad tech firm, on the other hand, will benefit from technology collaborations, especially in the field of AI, in which Microsoft is a leader. Besides it will also cash in on the combined go-to-market strategy. InMobi says it will significantly expand its platform for marketers through the partnership, while its flagship product InMobi Advertising Cloud will move to Azure. The product, it says, will give marketers a deep insight into their customers with data coming in from disparate channels.
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