As part of its strategy to push its omni-channel presence, Flikart-owned online fashion firm Myntra on Thursday launched its second offline store for private brand, Roadster, in Bengaluru. The company plans to open 15 such stores in the current financial year.
The fashion retailer also said it was likely to be operationally profitable within two years. Even though the Bengaluru-headquartered company already had opened a brick and mortar store for its private label almost a year ago, the new store provides a hi-tech experience to customers. Buyers will be able to pick up their favourite products without assistance, discover their real-time online price and do a self-checkout in 30 seconds.
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