ETechAces Marketing and Consulting Pvt. Ltd., which owns India's leading insurtech brand, PolicyBazaar.com and India's leading lending marketplace, PaisaBazaar.com, is now foraying into the healthcare tech and service space. As part of its plans to capture the out of pocket healthcare market in India estimated at nearly $100 billion, the new venture will provide free online and over the phone medical consultations, to begin with. It aims to provide 1 million free medical consultations by March 2019 and reach the scale of 5 million by March 2020.
Given that social security support on healthcare services front is either very limited or difficult to access for the general public, the venture aims to redefine the way India seeks quality medical services, just like its parent company has done it for the insurance segment. "Our vision is to change customer behaviour in the healthcare space by making the consumer shift to online medical consultation from offline by building an easy to use, convenient and trustworthy solution. We believe that healthcare space has huge potential to disrupt, and can follow the same growth trajectory as the digital insurance space which initially faced a similar kind of consumer inertia that this space faces," said Yashish Dahiya, Co-founder and CEO, PolicyBazaar Group of Companies.
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