Amazon runs into copyright issues over its flagship campaign 'Apni Dukaan'

Amazon India’s flagship campaign ‘Apni Dukaan’, to connect with customers in the remotest parts of the country, could run into copyright issues. Pune-based businessman Ravi Jain, who registered apnidukaan.com as a domain name back in 2007, wants Amazon to stop using the campaign. The owners of apnidukaan.com, a platform to sell kitchen appliances, electronics and furniture, are in the process of asking Amazon, which entered India in 2013, to remove all references to ‘Apni Dukaan’ from its advertisements and marketing campaigns as they own the intellectual property rights of the brand.

“Our firm and Amazon have no connection. As we own the trademark of Apni Dukaan, we are going to request Amazon to remove references to Apni Dukaan in all the ad and marketing campaigns,” Jain said.