Flipkart eyes stake in Hotstar to take on Amazon's Prime Video: Report

Walmart Inc's Flipkart unit is in talks to buy a stake in Star India's video streaming service Hotstar, the Mint daily reported on Monday, stepping up the e-commerce firm's battle with Amazon.com Inc by expanding into video content.

Flipkart's reported talks with Hotstar come at a time when there is a high demand in the country for video streaming services like Netflix and Amazon Prime Video, which offer original content shows like "Sacred Games" and "Breathe".

Hotstar, owned by Twenty-First Century Fox's Star India unit, launched in India in 2015 - about a year ahead of streaming giant Netflix and nearly two years ahead of Amazon Prime Video debut in the country - remains well ahead of both in terms of its popularity with domestic users.