Sony Pictures Network India (SPN) has added two Union of European Football Associations (UEFA) tournaments to its portfolio with the acquisition of UEFA Euro 2020 and the soon to be launched UEFA Nations League. With this, the broadcaster now has the rights to eight premier international football properties subcontinent including UEFA Champions League, UEFA Europa League, LaLiga, Serie A, UEFA Super Cup and the FA Cup. The tournaments will be available on television through the network’s sports bouquet and on digital through its OTT platform Sony Liv.
Football has seen a massive growth in the past few years in the country, with over 500 million viewers sampling the sport in FY 2017-18. It is currently among the top three sports in the country in along with cricket and kabaddi. The 2018 FIFA World Cup Russia saw a total cumulative reach of 254 million viewers on SPN (live and non-live content).
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