Apple Inc. executives rarely call out Facebook Inc., but they made more moves on Monday to limit the social network’s data collection. In iPhone, iPad, and Mac software updates later this year, Apple’s default Safari web browser will show a pop-up window asking users for permission before loading share buttons from social networks including Facebook. 

These buttons make it easy to share web content, but they also let social networks collect user data -- something Apple has been cracking down on in recent years. This would also apply to tools such as like buttons and the comment sections of social networks, Apple executive Craig Federighi demonstrated during a presentation at the company’s annual developer conference. 

Apple also showcased a new system that makes it more difficult to gather information about users as they browse across the web. When people visit sites, the characteristics of their device can be used by advertisers to create a “fingerprint” to track them. Safari will share a "simplified" profile to thwart this, Apple said.